About Our Founder

Ayori Selassie is the creator of the Life Model brand & products, and Life Model Design, the methodology used to solve complex life problems using design thinking. As the inventor of Life Model Canvas® (the patent pending framework to design your life), Selassie is a globally recognized thought leader, entrepreneur, philanthropist and innovator.

Selassie currently works as a Product Marketing Manager on Einstein at Salesforce delivering artificial intelligence for everyone. As a unique leader, Selassie’s extraordinary conviction, initiative, people skills, and exemplary results led her from a life paved with hardships, and obstacles in Oakland, CA to success in Silicon Valley, arguably the most competitive innovation economy in the world where she delivers on the mission of building "AI for Everyone".

Selassie's work has gained global recognition, including the Silicon Valley 40 Under 40 (BayArea Registry), Global Tech Excellence Award (BPN), Grace Hopper recognition award from the Anita Borg Institute, being honored with a Champion Grants 8 years in a row from Salesforce.org (recognized among the top volunteers within the company) and recieving the greatest mom ever award from her daughter.